What is the 'Proud of UAE' campaign?

‘Proud of UAE’ is a citywide campaign where communities and individuals are coming together in a celebration of Dubai's resilient spirit through a host of activities and special initiatives. As part of the campaign, the city's well-known malls have also come together to extend gratitude to residents and visitors alike for their continued faith in the country. From 24 April to 21 May, enjoy a curated selection of unmissable offers and value-added experiences from nearly 500 brands at Dubai's leading malls and retail destinations.

How many malls and brands participating in the 'Proud of UAE' campaign?

Offers are available across malls and shopping centres citywide, with nearly 500 brands taking part.

What are the best deals and offers available during the 'Proud of UAE' campaign?

Shoppers can enjoy discounts ranging from 25% to 75% across categories including fashion, footwear, accessories, home essentials and electronics.

Are the offers available online, in-store or both?

Promotions are available both in-store and online.

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Celebrate 'Proud of UAE' at Dubai's best malls

The city's shopping destinations are offering incredible discounts from 24 April to 21 May, as part of the citywide moment of togetherness.