Dubai Business Events (DBE) sets out to build awareness of Dubai as a host for world-class business and leisure events. It complements the festivals division by attracting high-profile events from around the world and also seeks to promote Dubai as a premiere cruise destination.
The team divides its responsibilities into three specialist areas: business events, leisure events, cruise and in-city experience management. Business events focuses on facilitating active government monetary and policy support to increase the recognition of Dubai among the international business community as a destination of choice for networking events. Leisure events amplifies the work already done by the festivals team, drawing some the world’s best event experiences to Dubai’s shores. The cruise and in-city experience management team works to increase the length of visitor stays and boost the spend per visitor from leisure and business travellers.
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