The Dubai Corporation for Tourism and Commerce Marketing (DCTCM) is responsible for the branding, promotion and marketing of the emirate of Dubai. DCTCM is dedicated to working with private and public sector tourism and commerce partners to promote Dubai’s position as a leading international business and leisure destination around the world.
To achieve these goals DCTCM promotes the emirate as a prime destination for tourism, entertainment, and events, while also advocating for its role as a global business destination. It highlights the fact that Dubai has all the essential facilities, infrastructure, events and expertise required to facilitate trade, attracting regional and international businesses to establish offices in Dubai.
Effective partnerships with public and private sector organisations that operate in the tourism sphere are key to its work as it fosters trade relations with a view to increasing inbound travel and trade. DCTCM also manages representative offices in key markets around the world, where it actively engages in the commercial marketing of the emirate and its tourist facilities.