History of Modesh
It only really feels like summer in Dubai when Modesh comes to town. A beloved friend of Modhesh World, Modesh is synonymous with spectacular summer fun. Since 2000 he has spread joy and positivity throughout the city, celebrating the limitless power of imagination.
Meet Modesh and celebrate the limitless power of imagination.
Dubai’s favourite summer friend has a new groove
It only really feels like summer in Dubai when Modesh comes to town. An iconic figure, Modesh is synonymous with spectacular summer fun. Since 2000, he has spread joy and positivity throughout the city, celebrating the limitless power of imagination.
For those unfamiliar with his buoyant personality and sunny hues, Modesh epitomises summer in Dubai. Since 2000, he has been an ambassador for Dubai Summer Surprises, activities and family fun, and it's hard to miss him decorating road signs, malls and billboards across the city.
Modesh made his original debut in a television commercial in 2000 and Modesh World was created in the same year. He was named after the Arabic word for ‘amazing’. He was inspired by a jack-in-the-box toy, coming out of the box in an advertisement and taking children on a journey through DSS, unvieling a new surprise theme every week. A friend to children and adults alike, Modesh returns every year starting July, inviting all to revel in the spirit of happiness and fun. He has even hosted an annual exhilarating world of activity, rides and live entertainment called Modesh World at Dubai World Trade Centre, where children can pursue thrilling adventures and exercise their creativity.
What's new this year?
Well, Modesh is! While he's still the same loveable character Dubai has known for over two decades, he's back in action with a whole new attitude. He's entering a brand new chapter of his story, bringing along some special adventures and experiences, and you’re invited to be a part of it.
There's more fun to be had as well, because you'll get to meet Modesh's friend, Dana. She’s the clever inventor that’s always by his side, finding solutions to any problem. The two of them are often out and about, working on puzzles, learning amazing things about the world together, and of course, waiting for you to join along in their explorations.
The best bit? You’ll have more time to spend with Modesh than ever before. He's closed shop at Modesh World – his usual summertime residence – and instead, is staying with us for the whole year. That means games and edutainment galore! Stay tuned for all the excitement that's in store.
We will see you soon
Dear friends, in 2020 for your safety, Modesh World will remain closed and return next year bigger and better than before. Stay tuned for more announcements.
Dubai Corporation of Tourism & Commerce Marketing