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Dubai Festivals & Retail Establishment

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Dubai Festivals and Retail Establishment https://www.visitdubai.com/en/department-of-tourism/about-dtcm/our-portfolio/festivals-and-retail-establishment 20140909T082351 20180808T181100:636693486605196590 Our Portfolio The core responsibility of the Dubai Festivals & Retail Establishment (DFRE) is to position Dubai as an international events and entertainment hub and increase competitiveness as a retail destination through festivals and promotions. We conceptualise, organise, and continually improve the content and activation of festivals and events for Dubai’s events calendar. We also actively promote events in the retail sector to encourage spending. Promoting Dubai as an international events, entertainment, and retail destination.

The Dubai Festivals & Retail Establishment (DFRE) aims to position Dubai as an international events and entertainment hub and increase competitiveness as a retail destination through festivals and promotions.

The festivals team uses the strategic development of our festivals calendar to conceptualise, organise and continuously improve the festivals and events that feature on Dubai’s busy events calendar. Ultimately, the goal is to attract more tourists from nearby markets and help the sector have a greater economic impact.

The retail team facilitates investment and development to make sure Dubai remains competitive in this sector and actively promotes events that encourage greater spending.


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English Dubai Corporation of Tourism & Commerce Marketing

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