Dubai Shopping Festival 2020 highlights

The best moments from the 25th milestone edition
Dubai Shopping Festival celebrated its silver jubilee this past year, transforming the city into a must-see showstopper. Dubai’s malls and shopping destinations came to life during the annual extravaganza from 26 December 2019 to 1 February 2020 with unbeatable deals on fashion, jewellery, electronics and accessories. Here are the biggest highlights from all the festivities.
1

Shopping spree

Incredible sales

Shopping spree

Incredible sales

ATTRACTIVE DISCOUNTS CITYWIDE

The festive period welcomed some of the most awaited sales and promotions of the year. Malls, retail spots, local markets and shopping destinations across Dubai offered discounts from 25% to 75% off select collections. With deals on gold and jewellery, interiors, fashion, toys and cars, there was something in store for all tastes. Shoppers got to spruce up their wardrobes, update gadgets and find memorable gifts for the holiday season – Dubai Shopping Festival was the ultimate excuse for a shopping spree.
2

Fireworks fun

Dazzling displays

Fireworks fun

Dazzling displays

BRIGHT SKIES WITH UNFORGETTABLE FIREWORKS

Residents and tourists enjoyed spectacular fireworks displays throughout the month-long celebrations. The city's sky lit up like a canvas with bright lights and colours, shows taking place every weekend at locations like The Beach at JBR, the bustling waterfront promenades of Al Seef and beachside entertainment hub La Mer. Paired with a myriad of delicious eateries and family-friendly entertainment, each of the destinations made for a memorable evening with loved ones.
3

Citywide celebrations

New shows

Citywide celebrations

New shows

FAMILY FUN AND ROAMING ENTERTAINMENT

To commemorate 25 years of shopping galore, cultural celebrations and family-friendly activities popped up from one end of the city to another. Malls were the place to be with a packed calendar of musical acts, roaming entertainment and stage shows delighting all ages. Thrilling spectacles, exquisite creativity, and live musical performances added to the plethora of family fun enjoyed this sales season.
4

Musical performances

Stars in Dubai

Musical performances

Stars in Dubai

SPOTLIGHT ON HEAVYWEIGHT CONCERTS

Regional and international artists graced Dubai’s many trendsetting venues with their biggest hits for the  Dubai Shopping Festival. Liam Payne, John Legend, Hussain Al Jassmi, Robbie Williams, Rashed Al Majid and more music icons touched down to celebrate the occasion with local fans. Talent took centrestage amid the grand festivities, and outdoor sporting events, cultural displays and live entertainment made this one of the most memorable festivals to date.
5

Raffles and prizes

Big wins

Raffles and prizes

Big wins

GRAND PRIZES AND LUCKY WINNERS

With a variety of exciting deals and offers up for grabs on a weekly and daily basis, shopping came with great rewards for all. From 30 October 2019 to 1 February 2020, shoppers had a chance to drive home a brand new INFINITI QX50 or Nissan, or keep their shopping spree going with gift cards and mega-prizes of AED1,000,000 and more. Thanks to spend and wins, raffle draws and Yalla DSF, a brand new online game with location-based challenges, there were plenty of ways for everyone to take home more than just incredible new buys.
6

Market OTB

Shop outdoors

Market OTB

Shop outdoors

A FASHIONABLE ALFRESCO MARKET

Showcasing the best of emerging local and international designers, Market Outside The Box brought the thrill of shopping beyond the traditional walls of a mall. The open-air extravaganza returned to its home at the scenic Burj Park from 16 January to 1 February 2020, introducing up-and-coming brands and artisanal buys to savvy shoppers. Even more, it featured a packed lineup of live entertainment with music, drama and dance, and delicious treats courtesy of trendy food trucks and popular homegrown eateries.
Top