Shop, Win and Celebrate
The Dubai Shopping Festival (DSF) 2020 started on 26 December 2019, bigger and bolder than ever before with its 25th-anniversary edition. From one-of-a-kind outdoor markets and flashmobs to fireworks, mega sales and rewards, the six-week extravaganza was certainly impressive. Whether it was about having fun with family and friends or grabbing up the hottest fashion trends, DSF was the place to be. Until the festival wrapped up on 1 February 2020, Dubai was transformed into a one-stop-shop for world-class, immersive retail experiences.
Shopping took on a whole new meaning during DSF. Not only were traditional retail spaces loaded with energy – and mega sales – but visitors also witnessed pop-up fashion shows right inside their favourite stores. They saw the latest styles in action and bought eye-catching items right on the spot; there was no better way to shop!
Meanwhile, those in need of some fresh air after a shopping spree made their next stop at swyp Market Outside the Box (MOTB), an outdoor retail environment that featured several local and international brands, live entertainment and food trucks.
Throughout Dubai Shopping Festival 2020, shoppers had the chance to win big. There were so many raffles and giveaways on offer, from brand new cars to millions of dirhams in cash and prizes.
Apart from getting in on the unique DSF spirit at the city’s endless array of retail spaces, shoppers also had the chance to celebrate new buys, freshly inspired style, savings and rewards with food and entertainment destinations – all in the name of fashion. They felt the city buzzing with excitement at street runways featuring Dubai’s most iconic backdrops and cheered as firework displays canvassed the skies across scenic locales every night. Needless to say, they took home luxury at a bargain price along with long-lasting memories from the season.